BRAND  CULTURE

Strive, Challenge, Lead! Be the signpost of the future!

MioTsukus comes from ‘Miotsukushi’ (澪標) which means a navigational marker indicating the bounds of a water channel in Japanese. It was used as ’掛詞’ (kakekotoba) to pun against the sense of 身を尽くし (mi o tsukushi, literally “exhausting one's body” → “with all one's might, with all one's heart and soul”).

The MioTsukus Outdoor series are designed by our professional and ingenuity Japanese team. We set out to create outdoor gears that offered both premium performance together with fashion style.

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